"Taiyin · Yaolu" integrates the "quaint and elegant atmosphere" of the Zhejiang school into the details of the tea space, and "Yu Mu Qingyun" hides the "ingenuity" in the tea vessel...... In order to promote the systematic protection of the project of "Chinese traditional tea-making skills and related customs", continue to polish the golden business card of "the world's tea town to see Zhejiang", and do a solid job in the "second half of the article" of the successful application of tea for World Heritage Status, recently, the Zhejiang Provincial Department of Culture, Radio, Television and Tourism launched the first batch of 25 Zhejiang provincial "intangible cultural heritage tea spaces", which deeply integrate the display, dissemination and experience of intangible cultural heritage items with tea business activities, and form an "intangible cultural heritage tea life" form with regional characteristics.
▲Experience the traditional intangible cultural heritage "playing incense seals" in "Yu Mu Qingyun"
"Taiyin · Yaolu": Drinking tea and appreciating the piano
Located on the bank of the Grand Canal, the "Taiyin · Yaolu" intangible cultural heritage tea space integrates two intangible cultural heritage items: tea culture and guqin. "The space is dominated by Hangzhou's local West Lake Longjing, Jiuqu Hongmei and other teas, and carries out the inheritance and promotion of tea culture." Chen Chengbo, the founder of "Taiyin · Yaolu", is a well-known guqin player in China, he said that tea culture and guqin culture are the crystallization of China's culture for thousands of years, and he hopes that "drinking tea and listening to the qin" will become the leading or filling of the emerging lifestyle, and further enhance the cultural self-confidence and spiritual cultivation of young people through the integration of tea culture and guqin culture.
Chen Chengbo introduced that since the 21st century, guqin art as an intangible cultural heritage has been re-recognized by the public, and more and more young people and foreign tourists pay attention to guqin culture·. "We will choose a tea to match according to the theme of each concert, and each tea party will also be accompanied by a different pianist and repertoire." Chen Chengbo said.
In 2021, "Taiyin · Yaolu" moved to the Dadou Road Historic District, and with the support of the street and the community, it has participated in many temple fairs and market activities, driving more people to visit the Grand Canal. Chen Chengbo introduced that while deeply practicing the use of tea to rejuvenate tourism and promote tea with tourism, the space also undertakes the mission of cultural dissemination and exchange, such as regularly carrying out the public welfare activity of "Guqin into Campus", holding Chinese and Western music exchanges and integration salons, so that traditional folk music and Western string music collide with different sparks. "A foreign teacher from Hangzhou No. 14 Middle School was attracted after hearing a guqin song and decided to learn guqin, and has been studying for 4 years so far." Chen Chengbo said.
"Whether it is tea culture or guqin culture, we need to inherit and carry forward. It is still the direction of our efforts to let more people understand the tea and guqin culture, so as to promote the development of the space to be personalized and diversified. Chen Chengbo revealed that at present, he has invited experts in Yue Opera and Kunqu Opera to create stage plays such as "Phoenix Seeking Phoenix" and "Mountains and Flowing Water" that integrate tea culture and music culture, and strive to create a cultural business card on the side of the Hangzhou Canal.
▲ Jingshan Tea Banquet· Tea Soup Party Experience and Performance Activities
"Yu Mu Qingyun": Experience the "unity of tea and porcelain"
With the concept of "awakening the intangible cultural heritage protection and inheritance memory of the new generation", relying on celadon tea ware, flower ware and Longquan characteristic intangible cultural heritage refreshments, the "Yu Mu Qingyun" intangible cultural heritage tea space promotes the living inheritance and integrated development of Longquan celadon traditional firing skills, traditional flower arrangement art and yellow cake making skills and other intangible cultural heritage representative items through tea activities rich in Song Yun aesthetics and Zhejiang style.
In order to allow more people to experience the artistic conception of the perfect integration of intangible cultural heritage celadon tea ware, refreshments, tea ceremonies and modern life aesthetics, and to more intuitively feel the artistic and practical value of porcelain intangible cultural heritage and tea intangible cultural heritage, the tea space integrates tea and porcelain, and launches the "Song Dynasty Tea" intangible cultural heritage experience project, restores the tea ceremony performance tea set with celadon tea cup as the main decorative style, develops tea powder in line with the ancient method of tea ordering, and shows the classical tea ceremony performance.
"The integrated development of Longquan celadon and tea culture can better highlight the regionality and keep the roots of regional culture." Yan Shaoying, the founder of the tea space, is also the representative inheritor of the traditional firing skills of Longquan celadon, and with the works that have been precipitated for a long time, she established "Yu Mu Qingyun". "This provides a good exchange place and immersive experience scene for the research team to experience the local characteristic culture, and at the same time, it also allows more tourists to have a more concrete feeling and deeper impression of Longquan's humanistic history, Longquan celadon firing skills and artistic value." Yan Shaoying said that since the creation of this tea space, they have received many domestic and foreign tourists and research teams every year, which has played an active role in enhancing the popularity and reputation of Longquan celadon and the city.
Yan Shaoying said that the selection of Zhejiang provincial "intangible cultural heritage tea space" will effectively promote the deep integration of porcelain tea intangible cultural heritage with tourism, science and technology, education and other fields, not only extending the industrial chain, but also enhancing the overall value of the industry. "We will carry out cross-project and cross-category joint creation around the application scenario of 'intangible cultural heritage tea life', so that traditional crafts and intangible cultural heritage skills can be naturally linked."
"Banquet Tea · Jingshan Building": "Tea + Everything"
Zhou Fanglin is the inheritor of the intangible cultural heritage of Zhejiang Province - Jingshan tea frying skills, and in 2022, he founded the "Banquet Tea ·Jingshan Building" in Jingshan Town, Hangzhou. Here, he built the Jingshan Tea Traceability Exhibition Area, the Jingshan Tea Song Yun Culture Exhibition Area, the Jingshan Tea Cultural and Creative Exhibition Area, the Jingshan Tea Art Intangible Cultural Heritage Workshop Experience Area and the Youth Research Base. In 2023, Zhou Fanglin led Liu Wei, the inheritor of the district-level Jingshan tea frying skills, to carry out more than 100 live demonstrations of Jingshan tea stir-frying in the Jingshan Tea Art Intangible Cultural Heritage Workshop, with more than 20,000 people participating in the experience.
At the same time, Zhou Fanglin's daughter Zhou Ying is teaching tourists how to make some tea. "Grind the group tea into fine powder, put it into the tea cup, first inject a small amount of boiling water to adjust the ointment, then measure the tea into the soup, and use the tea whisk to blow the ...... while pouring" "Post-90s" Zhou Ying returned to Jingshan after graduating from university under the influence of her father's belief in "revitalizing Jingshan tea", taking over the baton of inheritance and promoting the tea culture of her hometown.
In recent years, the father and daughter of the Zhou family have joined forces with the surrounding tea gardens and tea factories to launch tea activities such as intangible cultural heritage Jingshan tea stir-frying experience, Jingshan tea, and grapefruit tea making experience; Intangible cultural heritage tourism routes have been developed, connecting intangible cultural heritage experience points such as Jingshan Temple, Jingshan Village, Luyuquan Park, and Shuangxi Zen Tea Pedestrian Street, so that tourists can experience the profound history of tea culture in Jingshan Temple; Innovative tea derivative products, the launch of experience activities such as cooking tea around the hearth, and the first immersive Song Yun cultural interactive experience project with the theme of Jingshan tea culture - Jingshan Banquet, etc., have enriched the experience and consumption scene of agricultural and cultural tourism.
Zhou Ying believes that the times are developing, and tea culture must continue to innovate. Zhou Ying disseminates tea culture in an innovative way, and promotes the vigorous development of theme routes, characteristic estates, script killing, research and other formats. In 2023, Zhou Ying will lead the Jingshan Tea Fairy team to carry out more than 150 live displays of "Tea Intangible Cultural Heritage", with 100,000 participants, which will greatly increase the income of the tea space and expand the influence of Jingshan tea culture.
"Since being selected as the 'Intangible Cultural Heritage Tea Space', the passenger flow of 'Banquet Tea · Jingshan Building' has increased by 30% compared with previous years, and orders focusing on intangible cultural heritage experience account for about 60%. More and more young people are beginning to pay attention to Jingshan tea. Zhou Fanglin said that in the next step, "Tea Banquet · Jingshan Building" will continue to take the inheritance and promotion of "tea intangible cultural heritage" as the core, relying on the surrounding environment such as tea gardens, tea farms, and Dajingshan tourist attractions to carry out the creation, display, service and exchange of intangible cultural heritage tea life, and at the same time deepen "tea + everything", enrich tea product categories and experience methods, and meet the high-quality needs of consumers.
